Lime, one of several dockless scooters companies that has operated in the City of San Diego in recent years, has announced it is leaving the San Diego market. The San Diego Union-Tribunereports:
Lime, which was the first e-scooter operator to launch in San Diego in early 2018, is pulling all 4,500 of its scooters from the city, which started Thursday. They will join Uber’s Jump and San Francisco-based Skip, which both recently exited San Diego complaining about city regulations.
Lime is citing too much red tape, declining ridership and a need to cut costs.
“As part of our path to profitability, Lime has made the difficult decision to exit San Diego and focus our resources on markets that allow us to meet our ambitious goals for 2020,” said Brad Bao, co-founder and CEO of Lime, in an emailed statement. “We appreciate the partnership we’ve enjoyed with San Diego and remain hopeful we can reintroduce Lime back into the community when the time is right.”