About Mission Hills
Business Improvement District
Mission Hills is home to more than 450 individual business license holders. A long history of good design, diverse commerce, historic preservation, and community enhancements set the stage for this charming neighborhood of unique businesses and lovely residences. Active community volunteers representing business owners and residents give of their time and talent with a strong sense of community ownership. This instills a sense of pride and place.
Looking for fine dining? Wanting to update your wardrobe? Needing to change the look of your home and garden décor? How about a not to be duplicated hostess gift? Might personal beauty services give you the lift you want? Businesses offering all of these abound in Mission Hills!
The Mission Hills BID (Business Improvement District) is always looking to partner, expand, and provide resources to businesses and other community organizations that keep the economic climate strong.
What is the Mission Hills BID?
The Mission Hills Business Improvement District was organized and established through the combined efforts of the local business owners and the City of San Diego’s Community and Economic Development Department in March 2004.
The purpose of the Mission Hills BID is to improve the overall business climate of the commercial area through a committee system that includes: Promotions, Economic Development, Design, and Mission Hills Parking Advisory committees.
Our monthly meetings agenda focuses on actions that:
- Enhance the growth and improvement of Mission Hills businesses
- Create partnerships between business and property owners that promote economic revitalization and combat deterioration in the community served by the Mission Hills Business Improvement District
- Administer business and property owner assessment districts under contract with the City of San Diego, all of which are provided for by one or more ordinances of the San Diego City Council, including but not limited to Ordinance #0-17229 (the “Ordinance”), which may be amended from time to time by the San Diego City Council.
The Mission Hills BID consists of more than 450 business license holders within the geographic boundaries of West Lewis Street, Fort Stockton Drive and Goldfinch Street, the West Washington Street and University Avenue corridors, Reynard Way and India Street’s International Restaurant Row.
An elected board of directors, consisting of local business owners holding a current business license within the above described boundaries, and an executive director provide a united voice for our members and give each business owner the ability to flourish.
| Street | Addresses |
| Albatross Street | 3959-4089 |
| Brant Street | 3936-4090 |
| Dove Street | 3911-4026 |
| Eagle Street | 3926-4025 |
| Falcon Street | 3103-4196 |
| Fort Stockton Drive | 818-1112 |
| Goldfinch Street | 3730-4070 |
| Hawk Street | 3914-4019 |
| Ibis Street | 4010-4285 |
| India Street | 3033-3753 |
| Ingalls Street | 4011-4190 |
| Jackdaw Street | 3900-4300 |
| Lark Street | 4016-4067 |
| West Lewis Street | 328-1753 |
| Palmetto Way | 4111-4212 |
| Randolph Street | 4069-4222 |
| Reynard Way | 3003-3680 |
| Stephens Street | 4081-4125 |
| Sutter Street | 1111-1112 |
| West University Avenue | 300-1025 |
| West Washington Street | 228-1794 |
Board of Directors
Meet our 2023 Mission Hills Business Improvement District’s Board of Directors.
J. Daniel Geddis
President
Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the San Diego Association of REALTORS®. Daniel’s avocations include web and computer technology, social media and videography. Daniel has also served as Vice President, and, prior to joining the Board, as an advisor to the Mission Hills BID.
Jamall Kae Jackson
Vice President
Jamaal is the Branch Manager, Assistant Vice President at the U.S. Bank Mission Hills office and has worked in the financial industry for 15 years. He looks forward to working with Mission Hills businesses and residents and continuing to make the neighborhood thrive.
Jesse Zmuda
Secretary
Jesse is the owner of Backbone Floral located on Fort Stockton Drive in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods, locally made cards and gifts. Jesse is a Mission Hills resident and loves her community!
Sarah Mattia
Treasurer
Sarah is co-owner of Pizza e Birra, a family friendly pizza shop located on India Street. The Pizza e Birra crew delivers quality food and a quality experience to all. Pizza e Birra welcomes everyone with open arms. Many stumble onto Pizza e Birra and discover this hidden gem! Sarah is a born-and-raised San Diegan who understands the dining experience from both the patron and business owner perspective.
Mike Metcalf
Board Member
Mike has worked in local startups, publicly traded companies, and currently has a home-based business, Michael Metcalf Consulting, advising clients on the acquisition of technology companies focused on the environmental and life sciences markets. He is a native San Diegan and 34 + year resident of Mission Hills.
Amra Mulic
Board Member
Amra has been serving the Mission Hills community for over a decade as the owner of All American Tailor, a longtime family owned business. She plans to continue this tradition of delivering quality and service to the community in her role as a director on the Mission Hills BID.
President's Circle
Carin Canale-Theakston
Carin Canale-Theakston is the CEO of Canale Communications, a national communication firm focused exclusively on the life science industry. Carin has lived in Mission Hills for over fifteen years and is active in the community including a past trustee of the Mission Hills Town Council and co-chair of the summer concert series. She recently purchased the building in Mission Hills where her business is located. She is married to Hillary Theakston and they have two girls, Piper and Ella.
John Ealy
John Ealy is a homeowner and business owner in Mission Hills. John owns 4 restaurants: one in San Diego, two in Santa Cruz and one in Maui Hawaii. He is involved in every aspect of the industry, including land owner, business development, restaurant design and city permit planning. The fundraiser Red Hot Heroes benefitting Fire Station 8 and the Mission Hills BID was the brainchild of Mr. Ealy.
Staff
Susan McNeil Shreyer
Executivce Director
