Mission Hills Business Improvement District Board of Directors – 2022

Dixie Hall

Dixie Hall is the owner of DixiePops. Opened in January 2019, DixiePops features homemade ice cream, milk shakes, root beer floats, ice cream pies, popsicles and more. Flavors range from the traditional to the hipster – and as one runs out another takes its place. Free puppy pops for fur friends. A Mission Hills resident as well, Dixie is excited to contribute to the community.

J. Daniel Geddis

J. Daniel Geddis
Vice President

Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the San Diego Association of REALTORS®. Daniel’s avocations include web and computer technology, social media and videography. Daniel has served as past President and, prior to joining the Board, as an advisor to the Mission Hills BID.

Jesse Zmuda

Jesse Zmuda is the owner of Backbone Floral & Vintage located on West Lewis St. in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods and locally made gifts. Jesse is a Mission Hills resident and loves her community!

Jamaal Kae Jackson

Jamaal Kae Jackson is the Branch Manager, Assistant Vice President at the U.S. Bank Mission Hills office and has worked in the financial industry for 13 years. He looks forward to working with Mission Hills businesses and residents and continuing to make the neighborhood thrive.

Audrey Patterson
Board Member

Audrey owns Patterson Engineering, Inc. together with her husband, Curtis Patterson. Patterson Engineering, Inc. provides full structural engineering services for residential, commercial, and industrial projects and has been recognized statewide for its work in sustainable design. Audrey has served as Board Secretary and has chaired the Promotions Committee.

Sarah Mattia

Sarah Mattia
Board Member

Sarah is co-owner of Pizza e Birra, a family friendly pizza shop located on India Street. The Pizza e Birra crew delivers quality food and a quality experience to all. Pizza e Birra welcomes everyone with open arms. Many stumble onto Pizza e Birra and discover this hidden gem! Sarah is a born-and-raised San Diegan who understands the dining experience from both the patron and business owner perspective. In the past, she has served as a Board Treasurer for the Mission Hills BID.

Mike Metcalf
Board Member

Mike has worked in local startups, publicly traded companies, and currently has a home-based business, Michael Metcalf Consulting, advising clients on the acquisition of technology companies focused on the environmental and life sciences markets. He is a native San Diegan and 34 + year resident of Mission Hills.

Board of Directors Slate from Previous Years

2021 | 2020 | 2019201820172016 | 2015