Mission Hills Business Improvement District Board of Directors - 2023

J. Daniel Geddis

J. Daniel Geddis


Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the San Diego Association of REALTORS®. Daniel’s avocations include web and computer technology, social media and videography. Daniel has served as past President and, prior to joining the Board, as an advisor to the Mission Hills BID.

Jamaal Kae Jackson

Vice President

Jamaal Kae Jackson is the Branch Manager, Assistant Vice President at the U.S. Bank Mission Hills office and has worked in the financial industry for 14 years. He looks forward to working with Mission Hills businesses and residents and continuing to make the neighborhood thrive.

Jesse Zmuda


Jesse Zmuda is the owner of Backbone Floral located on Fort Stockton Drive in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods and locally made gifts. Jesse is a Mission Hills resident and loves her community!

Sarah Mattia

Sarah Mattia


Sarah is co-owner of Pizza e Birra, a family friendly pizza shop located on India Street. The Pizza e Birra crew delivers quality food and a quality experience to all. Pizza e Birra welcomes everyone with open arms. Many stumble onto Pizza e Birra and discover this hidden gem! Sarah is a born-and-raised San Diegan who understands the dining experience from both the patron and business owner perspective. In the past, she has served as a Board Treasurer for the Mission Hills BID.

Mike Metcalf

Board Member

Mike has worked in local startups, publicly traded companies, and currently has a home-based business, Michael Metcalf Consulting, advising clients on the acquisition of technology companies focused on the environmental and life sciences markets. He is a native San Diegan and 35+ year resident of Mission Hills.

Amra Mulic

Board Member

Amra has been serving the Mission Hills community for over a decade as the owner of All American Tailor, a longtime family owned business. She plans to continue this tradition of delivering quality and service to the community in her role as a director on the Mission Hills BID.

Board of Directors Slate from Previous Years

20222021 | 2020 | 2019201820172016 | 2015