Mission Hills Business Improvement District Board of Directors - 2024

Jamaal Kae Jackson headshot, standing in front of a light blue gradient background. He is wearing a gray suit jacket over a light blue button up shirt without a tie.

Jamaal Kae Jackson


Jamaal Kae Jackson is the Branch Manager, Assistant Vice President at the U.S. Bank Mission Hills office and has worked in the financial industry for 16 years. He looks forward to working with Mission Hills businesses and residents and continuing to make the neighborhood thrive.

J. Daniel Geddis

J. Daniel Geddis

Vice President

Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the Greater San Diego Association of REALTORS®. Daniel’s avocations include web and computer technology, social media, and videography. Daniel has also served as President and, prior to joining the Board, as an advisor to the Mission Hills BID.

Amra Mulic


Amra has been serving the Mission Hills community for over a decade as the owner of All American Tailor, a longtime family owned business. She plans to continue this tradition of delivering quality and service to the community in her role as a director on the Mission Hills BID.

Sarah Mattia

Sarah Mattia


Sarah is co-owner of Pizza e Birra, a family friendly pizza shop located on India Street. The Pizza e Birra crew delivers quality food and a quality experience to all. Pizza e Birra welcomes everyone with open arms. Many stumble onto Pizza e Birra and discover this hidden gem! Sarah is a born-and-raised San Diegan who understands the dining experience from both the patron and business owner perspective.

Jesse Zmuda

Board Member

Jesse Zmuda is the owner of Backbone Floral located on Fort Stockton Drive in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods and locally made gifts. Jesse is a Mission Hills resident and loves her community!  In the past, she has served as a Board Secretary for the Mission Hills BID.

Mike Metcalf

Board Member

Mike has worked in local startups, publicly traded companies, and currently has a home-based business, Michael Metcalf Consulting, advising clients on the acquisition of technology companies focused on the environmental and life sciences markets. He is a native San Diegan and 36+ year resident of Mission Hills.

Marea Riedler, wearing a black top with gray scarf

Marea Riedler

Board Member

Marea is the owner and principal designer of A Designed Space with over 13 years of industry experience. Whether it is a place to live, work or visit Marea and her team are here to create an elevated interior to enrich your life.

Board of Directors Slate from Previous Years

2023 | 20222021 | 2020 | 2019201820172016 | 2015