Mission Hills Business Improvement District Board of Directors - 2023
Dixie Hall
President
Dixie Hall is the owner of DixiePops. Opened in January 2019, DixiePops features homemade ice cream, milk shakes, root beer floats, ice cream pies, popsicles and more. Flavors range from the traditional to the hipster – and as one runs out another takes its place. Free puppy pops for fur friends. A Mission Hills resident as well, Dixie is excited to contribute to the community.
J. Daniel Geddis
Vice President
Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the San Diego Association of REALTORS®. Daniel’s avocations include web and computer technology, social media and videography. Daniel has served as past President and, prior to joining the Board, as an advisor to the Mission Hills BID.
Jesse Zmuda
Secretary
Jesse Zmuda is the owner of Backbone Floral located on Fort Stockton Drive in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods and locally made gifts. Jesse is a Mission Hills resident and loves her community!
Jamaal Kae Jackson
Treasurer
Jamaal Kae Jackson is the Branch Manager, Assistant Vice President at the U.S. Bank Mission Hills office and has worked in the financial industry for 14 years. He looks forward to working with Mission Hills businesses and residents and continuing to make the neighborhood thrive.
Sarah Mattia
Board Member
Sarah is co-owner of Pizza e Birra, a family friendly pizza shop located on India Street. The Pizza e Birra crew delivers quality food and a quality experience to all. Pizza e Birra welcomes everyone with open arms. Many stumble onto Pizza e Birra and discover this hidden gem! Sarah is a born-and-raised San Diegan who understands the dining experience from both the patron and business owner perspective. In the past, she has served as a Board Treasurer for the Mission Hills BID.
Mike Metcalf
Board Member
Mike has worked in local startups, publicly traded companies, and currently has a home-based business, Michael Metcalf Consulting, advising clients on the acquisition of technology companies focused on the environmental and life sciences markets. He is a native San Diegan and 35+ year resident of Mission Hills.
Amra Mulic
Board Member
Amra has been serving the Mission Hills community for over a decade as the owner of All American Tailor, a longtime family owned business. She plans to continue this tradition of delivering quality and service to the community in her role as a director on the Mission Hills BID.
