Continuing Gratitude this November! | A Word from our President

Continuing Gratitude this November!

A Word from our President – By Dixie Hall, President of Mission Hills BID and Owner of DixiePops

Many, many thanks to the 31 restaurant owners, chefs, caterers, cheese mongers, brewers, baristas, pizza makers, bakers, and ice cream, gelato and popsicle makers who participated on October 12 and made Taste Mission Hills yet again a successful showcase of what Mission Hills has to offer. Due to the incredible generosity of Title Sponsor US Bank Mission Hills, Trolley Sponsors John Ealy of Harley Gray Kitchen & Bar and Hailey and Merritte Powell of La Puerta Mission Hills, and to Good Neighbor Sponsors Lazy Acres and Cardellino, we were able to grow the event while maintaining affordable pricing and free trolley service for all ticket holders. And, to those who purchased all 600 tickets, I hope you fell in love with Mission Hills and will soon return to those businesses that so graciously provided samples to Taste ticket holders.

Taste is our annual fundraising event and it provides an opportunity to showcase our businesses by delivering tasters to within steps of every participating venue. An interesting note from this year’s Taste, based on the data from the online ticket sales, it appears the BID brought people into the community who were likely introduced to our businesses for the first time. Of this year’s online ticket purchase attendees 73% were first time tasters. And, 71% of online purchasers were from outside of the 92103 zip code. Any guesses as to the age range of the largest category of tasters?  Let your inner-nerd explore the analytics and see how they compare to your own experience. We couldn’t decide which charts to include so we are sharing ALL of them here.

The proceeds support the ongoing hard work of the Mission Hills Business Improvement District board and its executive director in the areas of promotions, design, economic development, parking, maintenance and more.  Planning will soon be underway for Taste 2023. Please feel free to offer suggestions as to how we may improve next year’s event by emailing us at

With Taste behind us, we now invite you to join us for the Mission Hills BID’s Annual Meeting and Mixer on Wednesday, Nov 2nd. Thanks to the generosity of Rina Porras, owner of Kettle & Stone, the event will take place at her shop beginning at 4:00 p.m. Please join us at 1619 West Lewis Street for an informative and fun afternoon. Mayor Todd Gloria will be joining us prior to 4:30. In addition to the normal business of the BID, the election of directors and officers to the Mission Hills Business Improvement District Board of Directors will take place. If you paid a business license fee at a business address within the Mission Hills BID, you are eligible to vote.  The Mixer will follow until 6:00 p.m. Due to the generosity of Mission Hills’ retailers, raffle items will be bountiful and will be offered in gift boxes valued at $125 each. A chance to win starts at $10. Cash and credit will be accepted for the raffle.

Whether you are a Thanksgiving holiday host or guest, please remember the fine items available at our local retailers.  From fresh and delicious to organic and unique, culinary items for a happy holiday weekend of meals are available right here in Mission Hills.  If you need a rest from meal preparation, consider ordering deliciously prepared take-out or enjoy a meal at one of our local Mission Hills restaurants.  If you are a guest, there is no better neighborhood of shops in which to find a special and unique hostess gift in every price range.  And, our small businesses continue to need your patronage.

Lastly we are excited to further support our local small businesses by kicking off holiday shopping in Mission Hills with Small Business Saturday, on Saturday, November 26. This day celebrates small businesses and the positive impact they have on communities across our country. An average of two-thirds of every dollar ($0.67) spent at a small business stays in that local community. Your commitment to shopping local for the holidays is an investment in bettering our Mission Hills neighborhood. The Mission Hills BID will help launch the holiday season with businesses picking-up Shop Small Saturday 2022 swag at US Bank Mission Hills and with local business specials promoted on social. Follow us on Instagram @missionhillssd for the latest updates and special offers.

My gratitude continues as I reflect on being part of a vibrant and diverse business and residential community and as I look forward to spending Thanksgiving with my family. In the grand scheme of life, we have much to be grateful for. Happy November everyone!


Mission Hills Garden Walk
Saturday, May 11, 2024, 10AM-4PM

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