Mission Hills Business Improvement District Board of Directors – 2021

Dixie Hall

Dixie Hall is the owner of DixiePops. Opened in January 2019, DixiePops features homemade ice cream, milk shakes, root beer floats, ice cream pies, popsicles and more. Flavors range from the traditional to the hipster – and as one runs out another takes its place. Free puppy pops for fur friends. A Mission Hills resident as well, Dixie is excited to contribute to the community.

J. Daniel Geddis

J. Daniel Geddis
Vice President

Daniel, a San Diego native, is a licensed REALTOR®, Green, MRP with Team D&B at One Mission Realty. He serves on the Professional Standards Committee of the San Diego Association of REALTORS®. Daniel’s avocations include web technology, social media and videography. Daniel has served as past President and, prior to joining the Board, as an advisor to the Mission Hills BID.

Rocky Rockhill

As a professional real estate advisor at Coldwell Banker West, Rocky focuses on client satisfaction. Her business is about service and she is not happy until her client is happy. If you are considering a real estate professional, please give Rocky an opportunity to earn your business too.

Sarah Mattia

Sarah Mattia

Sarah and her husband Sam own Pizza e Birra on India Street. High quality ingredients and excellent customer service are key to the success of this family operated local restaurant.

Audrey Patterson
Board Member

Audrey owns Patterson Engineering, Inc. together with her husband, Curtis Patterson. Patterson Engineering, Inc. provides full structural engineering services for residential, commercial, and industrial projects and has been recognized statewide for its work in sustainable design. Audrey has served as Board Secretary and also chairs the Mission Hills BID Promotions Committee.

Jesse Zmuda
Board Member

Jesse Zmuda is the owner of Backbone Floral & Vintage located on West Lewis St. in Mission Hills. She designs fresh and dried florals for events, daily orders, and local deliveries. Beyond flowers you can find her carefully curated vintage home goods and locally made gifts. Jesse is a Mission Hills resident and loves her community!

Current Board of Directors Slate

Mission Hills Business Improvement District Board of Directors