Are you Crushing your Resolutions in 2025? | A Word from our President
Are you Crushing your Resolutions in 2025?
A Word from our President – By Jamaal Jackson, President of Mission Hills BID and Branch Manager / Assistant Vice President U.S. Bank – Mission Hills
Happy New Year and best wishes for a heathy and prosperous 2025!
I would be remiss to not begin by thanking business owners and their staff who set aside valuable space for the Mission Hills Business Improvement District’s (BID’s) October through December Toys for Tots collection bins: newcomer locations were Mission Hills Library, Salon Sloane, Mission Hills Financial, and Mail Station SD, as well as returning businesses U.S. Bank – Mission Hills and SunDiego State Farm Insurance. Several of the bins were overflowing with sought after toys when we delivered them to Mission Hills own Fire Station 8, thanks to the generosity of shoppers, neighbors and nearby business owners. This year the estimated number of toys collected at these six Mission Hills locations surpassed 2,000. Toys for Tots distributed the toys to children up to age 12 through 250 non-profit organizations in time for Christmas! 
If you know me, you already know that I am not one to make many New Years’ resolutions. I’m focused on enjoying healthier snacks, working out a few times a week and playing men’s league basketball; all of which I was able to successfully incorporate into last year’s weekly schedule. And, I am very excited to see my son continue with flag football along with running track this year. He has grasped an understanding of quarterbacking and is fun to coach!
Having been elected in November, the 2024 BID directors and officers are looking forward to the work ahead and the board’s strategic planning workshop taking place on January 8. We will be focused on doing more to create a true appreciation for having chosen to be in Mission Hills, whether you are a business owner or a patron. Throughout the year, if you have any suggestions, please share them with us at MissionHillsBID@gmail.com.
This month, we bid farewell to Jesse Zmuda, owner of Backbone Floral. Jesse’s online sales and wedding floral business have grown so successfully that she has transitioned her operations to a private design studio and will no longer be at the Fort Stockton storefront. We look forward to welcoming a longtime Mission Hills business into this space soon—stay tuned for an announcement. Elected to complete Zmuda’s term is Dan Sussman, President/Owner, Anytime Fitness – Mission Hills. Completing the 2025 elected board of directors are: President, Jamaal Jackson, U. S. Bank Mission Hills Assistant Vice President and Branch Manager; Vice President, J. Daniel Geddis, partner in Team D&B at One Mission Realty; Secretary, Amra Mulic, owner, All American Tailor; Treasurer, Sarah Mattia, co-owner Pizza e Birra; and directors; Michael Metcalf, owner Metcalf Consulting, and Marea Riedler, owner, A Designed Space.
The Mission Hills BID membership includes those persons (including corporations and other associations) holding business tax certificates, paying business improvement district charges assessed by the City of San Diego, within the boundaries of the Mission Hills Business Improvement District. All such members have the right to vote on all matters requiring a vote of the membership and may seek to be on the Mission Hills BID board of directors.
As a reminder, the Mission Hills BID meets on the second and third Wednesdays of each month at 3:00 PM. Our meetings take place in the Community Room of the Mission Hills Library. In accordance with the Brown Act, agendas are posted on the BID’s website. On the second Wednesday we conduct our committee meetings; including Promotions, Economic Development, Design, Mission Hills Parking Advisory, and Executive committees. Robust discussions take place at the committee level. On the third Wednesday the meeting of the full board of directors occurs where information is distributed and decisions are reached that impact the BID membership. Members of the public are welcome to attend these meetings.
Thank you for reading this column. Like what you read? Please share with a friend. Questions, comments, suggestions? Please feel free to send us a note to MissionHillsBID@gmail.com.
Please follow us on social media and consider how you too might become more involved in 2025.