Celebrating the Simple Pleasures of Summer in Mission Hills | A Word from our President

Celebrating the Simple Pleasures of Summer in Mission Hills

A Word from our President – By Dixie Hall, President of Mission Hills BID and Owner of DixiePops

The Mission Hills BID started the Summer season off at a mid-June Summer Business Mixer, attended by business owners and residents. It was a fun, evening hosted by new- Associate Member Valentine Viannay, owner of L’Atelier at 2655 Reynard Way in South Mission Hills. Attendees enjoyed the arts and crafts and refreshment offerings at L’Atelier while mixing and mingling. The celebration concluded with a robust raffle thanks to very generous Mission Hills’ business owners who provided gifts and gift cards valued at more than five hundred dollars.  Thank you raffle donors and participants.  

With the 4th of July right around the corner, we know our favorite restaurants will be full, sidewalks bustling, and happy get togethers with friends and family will take place. These simple freedoms are appreciated more than we could have ever imagined.  As you plan your 4th of July celebration, whether it is to meet up with friends or simply enjoy time at home with a backyard bar-b-que, keep in mind everything for a festive holiday weekend begins and ends in Mission Hills – whether it be a nice bottle of wine, a prime piece of meat, a wide array of healthy vegetables or a restaurant reservation – no need to go elsewhere. 

Looking beyond the holiday weekend, San Diego Pride announced the return of the annual in-person full capacity San Diego Pride week, including the Pride Parade and Festival. Celebrations take place from July 9th -17th. San Diego Pride’s Parade and Festival is the 4th largest Pride in the nation and hosted over 350,000 attendees in 2019, prior to the pandemic. Remember Mission Hills in your San Diego PRIDE celebrations as our businesses recognize San Diego’s LGBTQ+ communities and the diverse cultural identities and experiences.

Genoveva Romero-Márquez and Claudia Brizuela - City of San Diego parking site visit on Fort Stockton Drive
Genoveva Romero-Márquez, Assistant Engineer-Civil. City of San Diego, Department of Sustainability and Mobility and Claudia Brizuela, T.E. Senior Traffic Engineer, City of San Diego, Department of Sustainability and Mobility during a site visit to survey parking space configurations of Goldfinch Street and Fort Stockton Drive.

We are happy to share that recent requests made by Mission Hills local businesses were reviewed by traffic engineers from the City of San Diego Department of Sustainability and Mobility. The work of the Mission Hills Parking Advisory Committee will result in parking space increases on the 900 block of Fort Stockton Drive, limited time parking changes on Goldfinch Street, and a parking duration study on Dove Street, north of W. Washington. Please know these changes are taking place to increase turn-over on our streets and provide nearby parking for our patrons. 

As I have mentioned before, it wasn’t until I became involved with the MHBID, that I came to realize how big Mission Hills is – and that I’m not alone. We are creatures of habits and tend to take the same routes to work, to shop, to play. The result is we miss other experiences. Most of us think of West Washington and Goldfinch when we think of businesses and Mission Hills. However, in addition to the well-known businesses on these streets, we have a hidden gem neighborhood of exquisite business on West Lewis Street and a wonderful dining area on India Street known as International Restaurant Row. Want a sleek Italian Motorcycle? Must have a Fino Grade 20 Panama Straw Fedora Hat? These may also be found on India Street. And, our Reynard Way business neighborhood is home to award winning Cake Bakery and to The Frame Maker a fine custom picture framing destination.

Claudia Brizuela, T.E. Senior Traffic Engineer, City of San Diego, Department of Sustainability and Mobility during a site visit of the 4000 block of Dove Street where a parking duration study is planned.

My fellow director on the Mission Hills BID board Jesse Zmuda, owner of Backbone Floral on Fort Stockton Drive, continues to express how so many of us truly feel, “Small businesses still need your love and support more than ever. Every visit, every share, every purchase, every review, and even just your words of encouragement are needed.” Please remember us as you consider where to shop, dine and relax.

 There are many different ways to learn more about the Mission Hills BID, its meetings and activities, including our website, Facebook: MissionHillsBID, Instagram: @MissionHillsSD and Twitter: MissionHillsSD.  If you love our Mission Hills business neighborhood and have ideas and time to help promote it, the Mission Hills BID needs you.  Please contact us at MissionHillsBID@gmail.com.


Mission Hills Garden Walk
Saturday, May 11, 2024, 10AM-4PM

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