Focused on a Bright Future

A Word from our President

By Dixie Hall, President Mission Hills BID and DixiePops Owner

Happy New Year! I think it is safe to say we are all hoping and expecting that 2021 will be a far better year without the chaos of 2020. While life as we knew it is forever changed, 2021 brings the opportunity to build upon many of the positive changes we experienced, such as more time with family, a less frenetic lifestyle and an enjoyment of the simpler things which are often ignored when we are too busy to notice.

More than ever, family traditions are important when trying to bring normality into our not so normal lives this year. When I was a child growing up in a military family, we moved according to where the Air Force needed my father. But no matter where we were, my mother made sure to continue our family holiday traditions. One of which was her gooey and delicious home-made cinnamon rolls. She would get up at 5:30 in the morning to make them so they would be ready when we woke up. I continue the tradition for my family, but with a twist: I do not get up at 5:30 in the morning. I love my daughters but I also love my sleep. Our cinnamon rolls are now a mid-morning snack to be enjoyed after the Christmas gifts have been opened.

Mission Hills BID Board of Directors 2021

As the newly elected President of the Mission Hills Business Improvement District (BID) I look forward to the work ahead as we regroup and rebuild small businesses in Mission Hills. Joining me on this year’s board of directors are: Vice President, J. Daniel Geddis of Team D&B at One Mission Realty; Secretary, Rocky Rockhill of Coldwell Banker West; Treasurer, Sarah Church Mattia of Pizza e Birra; Audrey Patterson of Patterson Engineering, Inc; and Jesse Zmuda of Backbone Floral and Vintage. What a hardworking and fun group of Mission Hills business owners!

Unsure of what the COVID mandates have in store, the BID is planning its Annual Strategic Planning Workshop for January 27. Whether in-person wearing masks and social distancing, or by video conferencing, we will gather to plan how we may best enhance the growth and improvement of Mission Hills businesses, create partnerships between business and property owners which promote economic revitalization and combat deterioration through our work in the Maintenance Assessment District and in the community served by the Mission Hills Business Improvement District; and also administer business and property owner assessment districts under contract with the City of San Diego, all of which are provided for by one or more ordinances of the City of San Diego.

The BID’s Budget ad hoc committee met in December and the outcome of its efforts will receive more attention on the 27th. The collective work of our BID’s board of business owners has never before been so challenging. The necessary COVID mandates have curtailed our longstanding fundraising events. We are thankful to those who have renewed their banner installations, and to others who have generously donated because they support the work we do. If you are able to make a monetary donation to the Mission Hills Business Improvement District, please email us at for more details.

You may find it interesting to know the Mission Hills BID is a 501(c)(6) non-profit organization. Its membership includes those persons, corporations and other associations holding business tax certificates, which pay business improvement district charges assessed by the City of San Diego, within the boundaries of the Mission Hills Business Improvement District. All such members have the right to vote on all matters requiring a vote of the membership. All may seek to be on the Mission Hills BID board of directors and on a working committee. We welcome your participation.

Thanks for reading this monthly column. Please share it with a friend. For questions, comments and suggestions please contact Susan McNeil Schreyer, executive director, at

Wishing you and yours a happy, healthy and abundant 2021!


Mission Hills Garden Walk
Saturday, May 11, 2024, 10AM-4PM

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