Mission Hills: Abundantly Ours

A Word from our President

By Dixie Hall, President Mission Hills BID and DixiePops Owner

Happy New Year and best wishes for 2022!

I am excited for the start of a brand-new year. It’s a clean slate and all things are possible and spring will be here before we know it. I have been re-elected President of the Mission Hills Business Improvement District (BID) board of directors and am looking forward to the work ahead. Joining me on this year’s board of directors are:  Vice President, J. Daniel Geddis of Team D&B at One Mission Realty, Secretary, Jesse Zmuda of Backbone Floral & Vintage, Treasurer Jamaal K. Jackson of US Bank, Audrey Patterson of Patterson Engineering, Inc, Sarah Mattia of Pizza e Birra, Rocky Rockhill of Coldwell Banker West – Mission Hills, and Michael Metcalf of Michael Metcalf Consulting. Together we represent businesses in Mission Hills which range from home-based to those with a multi-state presence.  

We all whole heartedly believe in the importance of small businesses, and along with executive director Susan McNeil Schreyer, are committed to the vitality of our neighborhood. In 2022 we will continue our contractual partnership with the City of San Diego working through a committee system focused on promotions, economic development, design and parking, with the goal of enhancing Mission Hills’ attractiveness as a regional destination for dining, shopping, professional services, health and beauty, relaxation and more. With that mission in mind, we are already off and running.

During the first week of January the BID launches Colors on Canvas 2022 hand painted banner art contest. Watch for Mission Hills’ school children hand painting the blank side of these banners designed by Mission Hills resident and business owner Stuart White. Art instructors Jaimee Brant at Paint Box Art Studio and Sarah Ekedal at Grant TK8 School continue to be instrumental in this community-wide student art contest.  

This year we are fortunate to have sixteen contest sponsors starting with Title Sponsor Patterson Engineering, Inc. Major Sponsors include Troy Curnett owner of One Mission Realty, Tom North owner of North Properties, and Richard Woods owner of Woods Real Estate Services. Partner Sponsors are Jaimee Brant owner of Paint Box Art Studio, Grant TK8 School, Grant TK8 School PTA, Samantha Altas owner of The Frame Maker, Lazy Acres, Jesse Zmuda owner of Backbone Floral & Vintage, Sam and Sarah Mattia owners of Pizza e Birra, Dixie Hall owner of DixiePops, Thorn Brewing Co. Mission Hills, Cake Bakery, Rosanna Photography, and State Farm – Brad Sund. Our heartfelt thanks go to these generous sponsors for making Colors on Canvas 2022 a reality.

The plan for this hand painted banner art contest is for all art to be Mission Hills centric. This is the first year we have received responses from high school participants. All students  start painting the first week in January under the supervision of art instructors Sarah Ekedal at GrantTK8 School and Jaimee Brant at Paint Box Studio. From the week of March 8 through the week of April 18 the banners will fly on lamp posts throughout Mission Hills.  On April 27, 2022, this community wide partnership with businesses will culminate in an awards celebration reception and auction at The Frame Maker where the banners are professionally displayed for all to enjoy. All banners are available for purchase through a silent auction. Please save the date! It really is fun to see how the children portray Mission Hills. 

The BID’s Annual Strategic Planning Workshop is in the works for January 19. We will  gather to plan how we may best enhance the growth and improvement of Mission Hills businesses and combat deterioration through our work in the Washington Street Maintenance Assessment District

Please note that the Washington Street Maintenance Assessment District was formed in 1993 by a vote of Mission Hills’ commercial and residential property owners, is supported by an annual property tax assessment of approximately $24, is administered and managed by the City of San Diego Park and Recreation Department and has a community advisory committee chaired by Mission Hills resident Stephen Shushan. Each year the Mission Hills BID elects two representatives to serve on the Washington Street Maintenance Assessment District community advisory committee, alongside other community based organization representatives from Mission Hills Garden Club, Mission Hills Heritage, and Mission Hills Town Council.

Mission Hills is a community abundant with talent and resources. We would love to have more community members involved with the Mission Hills BID. Please consider how you might become more involved in 2022. Don’t be shy!

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