Shop Small 2019 in Mission Hills

The tenth annual Small Business Saturday, held on November 30, 2019, kicked off the holiday shopping season for consumers and small, independently owned businesses with record levels of reported spending. The Mission Hills Business Improvement District is proud to have been chosen, once again, as a Neighborhood Champion for the 2019  Small Business Saturday®, which unites communities to support small businesses on the Saturday after Thanksgiving. It’s a holiday shopping tradition founded by American Express that celebrates all types of small businesses. Our neighborhood shops were filled to the brim to kick off the holiday shopping season and remind everyone to Shop Small.

Thank you to the many local businesses in Mission Hills who open their doors and enrich our community. Thank you to the shoppers, both local and outside of Mission Hills, who support our vibrant business community. To Carin Canale-Theakston, we are so grateful for her generosity in allowing us to use the CanaleComm parking lot during the day of the event. And, thank you to Assemblymember Todd Gloria for coming out to show his support on Small Business Saturday!

Scroll down for photos from the 2019 Shop Small Winter Sleigh on Goldfinch event.

About the Winter Sleigh on Goldfinch Event

All were invited to celebrate Small Business Saturday®️ with local Mission Hills small businesses on November 30, 2019. Shops were filled to the brim to kick off the holiday shopping season.

Shoppers and families were invited to enjoy a life-sized winter sleigh, at 4010 Goldfinch Street, created by national award-winning designer and Mission Hills local Jennifer Duncan from Cake Bakery. There were also a variety of holiday tree ornaments for children to select, decorate, and take home!

About Small Business Saturday and Shop Small

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2018, U.S. shoppers reported spending an estimated $17.8 billion at independent retailers and restaurants on the day, according to the 2018 Small Business Saturday Consumer Insights Survey. In addition, the Small Business Economic Impact Study from American Express found that an average two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community, meaning a consumer’s local impact during the holiday shopping season can be significant.

Small Business Saturday celebrates the diversity of small businesses across the U.S. and the Mission Hills Business Improvement District recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in local communities. The Small Business Economic Impact Study also found that in addition to small businesses directly employing members of the community, spending by those small businesses and their employees in the area also supports local jobs – in fact, for every ten jobs at a small business another seven are supported in the local community.

Media Coverage

NBC San Diego:

Times of San Diego:

KUSI News:

Shop Small 2019 Event Photos

Photos provided by: Rosanna Photography


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